SuperData Research is a New York-based market research organization that has been working on producing detailed survey reports for the VR industry. Its recent result is a statistical analysis of the sales status of major platform equipment. They found that by the end of 2016, Oculus Rift is expected to sell 3,550,88 units, while htc vive will reach 420,108 units. Then, despite the release time, Google Daydream View can sell 450,083 units, and PS VR will become this year. Sales champion: 2,602,307 units. Of course, if you count the already-launched Samsung Gear VR (in cooperation with Oculus), its 2016 sales will reach 2,316,632 units.
Since major companies have not released official sales data, SuperData's access to data includes retail volume, interviews with relevant executives, price data, online consumer questionnaire tracking, and the number of digital content purchases. They also combine data with content on the customer's network. Of course, analysts are forbidden to generate various forms of money transactions with organizations and individuals whose earnings and related digital content are linked. Because of this, the information security of the above public companies can be guaranteed.
In the current early market, major VR producers generally succumb to their own sales. Therefore, SuperData has obtained a report with certain credibility through its own investigation, which can satisfy people's curiosity about the situation of this industry and help them make reasonable choices.
Their findings can indeed help industry players predict future sales. In fact, before the release of PlayStaTIon VR, everyone predicted that it would become the king of sales in 2016. After all, the market already has 40 million PS4s, and PSVR has more content and cheaper prices. Sony itself has a very good reputation in the game industry.
Similarly, although Rift was the first to be released, its impact as a company with the lowest visibility is inherently small, especially since it has not even entered the populous Asian market (mainly China). To be honest, if Oculus's startup product sales reach 500,000 in 2016, it would be unbelievable (expensive, plus VR is still a niche market).
We need to know that the sales of electronic products, especially new types of electronic products, are likely to soar after the popularity increase. For example, when the iPhone was released in 2007, the sales volume per year was only 1.39 million. In 2008, it increased to 11.63 million, and in 2012 it increased dramatically to 100 million.
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