[Global Science and Technology Comprehensive Report] According to "Hindustan Times" reported on February 9, Manu Kumar Jain, the head of India's millet, said recently that Xiaomi's main sales channels were concentrated online. In the future, we will strengthen the construction of offline channels and expand distribution. It is expected that the ratio of offline market share will increase from 10% to 20-25% by the end of this year.
At present, Xiaomi is working in five or six-tier cities. In the next 3-4 months, Xiaomi will increase the number of offline multi-brand retail store booths in the important market of northwestern India, Chandigarh. Jain said that the company will conduct more in-depth market penetration in cities such as Delhi, Bangalore, Chennai and Chandigarh. One day, Xiaomi will open his own brand shop, but the time is not yet ripe.
Xiaomi sold mobile phones in India in the past year through India's 8,500 multi-brand retail stores, with a profit of US$1 billion. More than 90% of sales are from online e-commerce platforms such as Flipkart, Snapdeal and mi.com.
Jain points out that unlike other brands, Xiaomi saves costs by reducing the level of distribution agencies. So as to bring real benefits to consumers, which is why millet phone is relatively cheap. From March to December 2016, Redmi Note 3 sold 3.6 million units. The newly upgraded Redmi Note 4 has better batteries, cameras and the latest processors, and its sales are expected to double.
In the Indian market, in addition to mobile phones, Xiaomi's product line also includes air purifiers, health bracelets, charging treasures and so on. (Internship Compilation: Sheng Jiao Reviewer: Li Zongze)
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