Zhang Xiaofei: Optimizing supply chain is as important as managing risk

On the afternoon of July 30, the “2013 Guangdong LED Lighting Supply Chain High-Level Seminar” hosted by Gaogong LED was successfully held at Yihao Hotel, attracting Hong Yannan, Chairman of Guangmingyuan Lighting, and Secretary of Jiangmen Lighting Association. Mr. Luo Zhida, executive vice president of Shanghai Luyuan Lighting, Mr. Han Congqiang, general manager of Coolbo Optoelectronics, Zhu Zhongwu, general manager of Xiangtian Lighting, Cai Xianghu, general manager of Wode Lighting, He Ping, chairman of lighting, and deputy general manager of Guangbohui More than 180 senior LED executives from Yongxin attended the event.

Participants said that the conference integrated the cost-effective lighting source and key components and accessories manufacturers resources in mainland China and overseas, helping LED lighting companies to screen and introduce high-quality, cost-effective upstream components and Lighting Accessories resources to achieve Enhance the value-added value of LED lighting companies.


Gao Gong LED CEO Zhang Xiaofei, editor-in-chief of "High-tech LED" series magazine, analyzed the situation of the middle and lower reaches of the LED industry in 2013. Upstream: The price of epitaxial chips has risen and companies have begun to concentrate; while midstream packaging plants have closed down 20%, and most packaging companies have turned to lighting devices; now the hottest application lighting has six trends:

1. Display business collapses faster and shifts to lighting (but will not succeed)
2. The price of LED lighting products is lower than that of traditional energy-saving lamps. 3. LED downlights and LED spotlights have a penetration rate of over 30% in China.
4. The bulb is from the target of 1 US dollar to 1 RMB per watt. 5. Polarization of lighting enterprises 6. A batch of LED lighting enterprises with sales of one billion

The optimization of the supply chain is, in the final analysis, nothing more than three aspects: choosing good products, choosing good suppliers, and choosing good channels. Take the inventory that everyone is very concerned about as an example. At present, the inventory of LED lighting products is in good condition, the sales cycle of products is shortened, and the overall sales cycle is about 20 days. If you are too optimistic, it is easy to generate inventory. The decision to channel inventory risk is mainly concentrated on price and scale, which is closely related to supply chain optimization.

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