After the first half of 2012, China's color TV industry lacks external demand, domestic demand is not booming, and the overall industry scale of production and sales declines. The entire industry chain of the color TV industry is under tremendous pressure, but it has received major events in the European Cup and London Olympic Games and national energy conservation. With the introduction of the subsidy policy, the domestic color TV industry has shown a warming trend and the entire sales market has risen. Entering the second half of 2012, with the continued promotion of energy-saving subsidy policies for flat-panel TVs and the advent of the peak sales season for the 11th Golden Week, the Chinese color TV market is expected to “turn the corner†and the annual target will reach expectations.
Influenced by two general altar events, 3D TVs rise against the trend
In 2012, with the advent of the Europa League and the London Olympics, not only did 3D fans have a lot of watching content, 3D TV manufacturers also ushered in a good news, and 3D TV sales ushered in the spring. The arrival of the two major events will undoubtedly heat up 3D TVs. At the same time, the 3D channel reception scope will continue to expand under the increasing popularity of high-definition signals. The continued maturation of 3D technology will also increase the momentum for the rapid adoption of 3D TVs. This session of the London Olympics is the first Olympic Games to use 3D broadcast. CCTV also broadcasts about 300 hours of Olympic Games on the 3D channel. The 3D version of the Olympic Games indirectly stimulated sales of home appliance stores. Recently, 3D TVs have become a must-see for household appliances. Large-size 3D TVs have attracted consumers' attention, such as Samsung, Sharp, Sony, Hisense, TCL, Changhong, and Konka. The sales of 46-inch to 55-inch 3D TVs are good. According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and a well-known household electrical appliance expert, at present, the national cable digital TV subscription rate has reached 60%, and high-definition users have surpassed 6.5 million. Currently, the proportion of 3D TV sales has risen by more than 50%. Driven by the European Cup and the London Olympic Games, it drove the sale of 3D TVs and greatly eased the bottleneck of the popularity of 3D TVs. It is expected that the annual demand for 3D TVs will reach 20 million units.
Smart TV game fierce product positioning new starting point and new direction
This year, smart TVs have become the focus of competition among brands and have made great progress in technology. Hisense, Konka, Changhong, TCL, Skyworth, Samsung, LG and other mainstream Chinese and foreign flat-panel TV manufacturers have launched new smart TV products with more emphasis on interaction. Experience. According to research data from the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce, the smart television market has a 93% awareness, and the store experience has become an important basis for consumers to purchase smart TVs. In 2012, with the improvement of the level of product information intelligence, the development of color TV information, intelligent R&D and market investment will increase the “product intelligence†standard.
Analyzed from the market direction, smart TVs have performed well in the first half of the year. Advances in human-computer interaction will become the focus of competition in the industry in the second half of the year. With the introduction of voice recognition technology in the first half of the year, the market will have a lot of voice TV. Inspur, in the second half of the year, gesture recognition technology will become another important feature after speech recognition, and it is highly sought after by the market. Smart TV brought about the restructuring of the entire color TV industry business model and strategic transformation. Confronted with many factors such as serious homogenization of color TV products, low corporate profits, and fast product replacement, the business model of smart TVs will become a new opportunity for machine manufacturers' profits and market growth. It will also become a new driving force for color TV industry development. .
Energy-saving New Deal, “Energy Efficiency Star†Launches Upgrading and Transformation of Flat Panel TV Industry
After the flat-panel television energy subsidies policy was formally implemented on June 1, various color TV manufacturers have joined this ranks. The implementation of policies and the vigorous promotion of color TV companies will undoubtedly play a role in boosting the sales of flat-panel TVs. Energy-saving products Huimin project will stimulate the development of color TV sales, while home appliance manufacturers and channel distributors hope to use national policies to accelerate the transformation of energy-saving environmental protection products. Recently, the Ministry of Industry and Information Technology has carried out evaluations of "energy efficiency star" products. Among them, Changhong, TCL, Skyworth, Samsung, and Hisense have a total of 10 flat-panel TV products. Experts Lu Jiebo pointed out that the "Energy Efficiency Star" product evaluation policy has been issued. Undoubtedly, it will effectively promote the promotion and application of energy-efficient home appliances and upgrade the home appliance industry structure. Household appliances with core energy-saving technologies will receive more policy support in government procurement, corporate bulk purchases, and daily consumption. On the other hand, companies that do not have energy-efficient products will face market marginalization in this round of competition. crisis.
Influenced by two general altar events, 3D TVs rise against the trend
In 2012, with the advent of the Europa League and the London Olympics, not only did 3D fans have a lot of watching content, 3D TV manufacturers also ushered in a good news, and 3D TV sales ushered in the spring. The arrival of the two major events will undoubtedly heat up 3D TVs. At the same time, the 3D channel reception scope will continue to expand under the increasing popularity of high-definition signals. The continued maturation of 3D technology will also increase the momentum for the rapid adoption of 3D TVs. This session of the London Olympics is the first Olympic Games to use 3D broadcast. CCTV also broadcasts about 300 hours of Olympic Games on the 3D channel. The 3D version of the Olympic Games indirectly stimulated sales of home appliance stores. Recently, 3D TVs have become a must-see for household appliances. Large-size 3D TVs have attracted consumers' attention, such as Samsung, Sharp, Sony, Hisense, TCL, Changhong, and Konka. The sales of 46-inch to 55-inch 3D TVs are good. According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and a well-known household electrical appliance expert, at present, the national cable digital TV subscription rate has reached 60%, and high-definition users have surpassed 6.5 million. Currently, the proportion of 3D TV sales has risen by more than 50%. Driven by the European Cup and the London Olympic Games, it drove the sale of 3D TVs and greatly eased the bottleneck of the popularity of 3D TVs. It is expected that the annual demand for 3D TVs will reach 20 million units.
Smart TV game fierce product positioning new starting point and new direction
This year, smart TVs have become the focus of competition among brands and have made great progress in technology. Hisense, Konka, Changhong, TCL, Skyworth, Samsung, LG and other mainstream Chinese and foreign flat-panel TV manufacturers have launched new smart TV products with more emphasis on interaction. Experience. According to research data from the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce, the smart television market has a 93% awareness, and the store experience has become an important basis for consumers to purchase smart TVs. In 2012, with the improvement of the level of product information intelligence, the development of color TV information, intelligent R&D and market investment will increase the “product intelligence†standard.
Analyzed from the market direction, smart TVs have performed well in the first half of the year. Advances in human-computer interaction will become the focus of competition in the industry in the second half of the year. With the introduction of voice recognition technology in the first half of the year, the market will have a lot of voice TV. Inspur, in the second half of the year, gesture recognition technology will become another important feature after speech recognition, and it is highly sought after by the market. Smart TV brought about the restructuring of the entire color TV industry business model and strategic transformation. Confronted with many factors such as serious homogenization of color TV products, low corporate profits, and fast product replacement, the business model of smart TVs will become a new opportunity for machine manufacturers' profits and market growth. It will also become a new driving force for color TV industry development. .
Energy-saving New Deal, “Energy Efficiency Star†Launches Upgrading and Transformation of Flat Panel TV Industry
After the flat-panel television energy subsidies policy was formally implemented on June 1, various color TV manufacturers have joined this ranks. The implementation of policies and the vigorous promotion of color TV companies will undoubtedly play a role in boosting the sales of flat-panel TVs. Energy-saving products Huimin project will stimulate the development of color TV sales, while home appliance manufacturers and channel distributors hope to use national policies to accelerate the transformation of energy-saving environmental protection products. Recently, the Ministry of Industry and Information Technology has carried out evaluations of "energy efficiency star" products. Among them, Changhong, TCL, Skyworth, Samsung, and Hisense have a total of 10 flat-panel TV products. Experts Lu Jiebo pointed out that the "Energy Efficiency Star" product evaluation policy has been issued. Undoubtedly, it will effectively promote the promotion and application of energy-efficient home appliances and upgrade the home appliance industry structure. Household appliances with core energy-saving technologies will receive more policy support in government procurement, corporate bulk purchases, and daily consumption. On the other hand, companies that do not have energy-efficient products will face market marginalization in this round of competition. crisis.
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