Following home appliances to the countryside and home appliances replacement, a new round of energy-saving subsidies that stimulate domestic demand and stimulate consumption will come out in June 2012. Energy-saving subsidies play a positive role in adjusting China's industrial structure and guiding industrial upgrading of the industry. The state has arranged financial subsidies of 26.5 billion yuan, and it is expected that the color TV industry can enjoy subsidies of about 6 billion yuan, which can drive consumption of 75.8 billion yuan.
In the three months since the implementation of the policy, the market share of subsidized products has increased significantly. According to AVC monthly monitoring data, the market share of color TVs with an energy efficiency index of less than 1.7 (which does not enjoy energy-saving subsidies) declines rapidly, from 54.29% before subsidies to 23.7% in August, and the corresponding subsidized products The market share has improved by 31.59%, with the most significant increase being 1.9-2.1 and 2.1-2.4. Benefited from the energy-saving subsidy policy, the average price of the relevant energy-saving products also decreased significantly, from 4277 yuan to 3548 yuan. In the third quarter, with the large number of subsidized products, the average price of the subsidized products has been lower than the average price of the LCD products.
From the dimension point of view, the traditional mainstream size still occupies the main share of energy-saving products, of which 32-inch, 42-inch, 46-inch, and 47-inch are the main products. The combined market share of these four products has reached seven of the subsidized products. Become above. It is worth noting that, in energy-efficient products with an energy efficiency index of more than 2.4, large sizes of over 50 inches account for more than 80% of the total, which is related to the centralized listing of high-efficiency and large-size products.
Under the guidance of energy saving and subsidy policies, the domestic brand's market share has increased significantly. Among the subsidized products, the proportion of domestic and foreign investment is approximately 82:18, and domestic brands are far ahead, among which TCL and Hisense have a large share, and Konka and Skyworth also show a growth trend. The home appliance subsidies linked to energy saving are in line with the development trend of the society, and have also injected new vitality into the home appliance industry. It has an inestimable role in adjusting China's industrial structure and eliminating backward production capacity.
In the three months since the implementation of the policy, the market share of subsidized products has increased significantly. According to AVC monthly monitoring data, the market share of color TVs with an energy efficiency index of less than 1.7 (which does not enjoy energy-saving subsidies) declines rapidly, from 54.29% before subsidies to 23.7% in August, and the corresponding subsidized products The market share has improved by 31.59%, with the most significant increase being 1.9-2.1 and 2.1-2.4. Benefited from the energy-saving subsidy policy, the average price of the relevant energy-saving products also decreased significantly, from 4277 yuan to 3548 yuan. In the third quarter, with the large number of subsidized products, the average price of the subsidized products has been lower than the average price of the LCD products.
From the dimension point of view, the traditional mainstream size still occupies the main share of energy-saving products, of which 32-inch, 42-inch, 46-inch, and 47-inch are the main products. The combined market share of these four products has reached seven of the subsidized products. Become above. It is worth noting that, in energy-efficient products with an energy efficiency index of more than 2.4, large sizes of over 50 inches account for more than 80% of the total, which is related to the centralized listing of high-efficiency and large-size products.
Under the guidance of energy saving and subsidy policies, the domestic brand's market share has increased significantly. Among the subsidized products, the proportion of domestic and foreign investment is approximately 82:18, and domestic brands are far ahead, among which TCL and Hisense have a large share, and Konka and Skyworth also show a growth trend. The home appliance subsidies linked to energy saving are in line with the development trend of the society, and have also injected new vitality into the home appliance industry. It has an inestimable role in adjusting China's industrial structure and eliminating backward production capacity.
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