iPad mini is high but still successful

iPad mini finally appeared, but its starting price exceeded the price expected by many people. Despite this, Wall Street analysts believe that the iPad mini's advantages in terms of memory space and quality will be enough to attract consumers and create greater glories.

Apple announced the iPad mini on Tuesday and announced that it had a starting price of 329 US dollars. Although Apple shares fell a little later, analysts still insisted that the target price of Apple's stock remains unchanged. Chris Whitmore, an analyst at Deutsche Bank, said that the price of the iPad mini is "a bit disappointing," but he still predicts that the product will sell well.

Whitmore said that the iPad mini's capabilities exceeded his previous expectations, especially the memory capacity. He and others originally predicted that Apple will provide 8GB of memory in the entry-level iPad mini to reduce the price of the product, but the iPad mini has a minimum memory capacity of 16GB. He also said that the iPad mini's appearance and quality are superior, which will offset its starting price is higher than the disadvantages of rival products such as the Amazon Kindle Fire HD and Google Nexus 7. Whitmore reaffirmed the target price of 850 U.S. dollars to Apple.

Charlie Wolf, an analyst at Nidam, expects the iPad mini to push the tablet PC market even further and to further squeeze competitors’ survival space in the low-end market segment. He said: "Apple set a starting price of $329 for the iPad mini, leaving a certain amount of room for other 7-inch tablets on the market. However, we believe that there is still no product comparable to the iPad mini, 27.5. Ten thousand iPad apps can run smoothly on it."

Wolf acknowledged that the iPad mini's listing may also affect the previous iPad sales, but he expects the entire iPad market to expand further. Nedadam still advises investors to buy Apple shares. It gives a target price of US$750.

Michael Walkley, an analyst with Canaccord Genuity, also believes Apple's starting price for the iPad mini can help it maintain its leading market share in the growing tablet market. He said that the hardware and user experience provided by the Apple iPad mini are better than those of rivals' cheap tablets.

Xiao Wu, an analyst with Sterne Agee, originally expected the iPad mini to start at $299, but he wasn't surprised to learn that the iPad mini's actual starting price was $329. He said that Apple has maintained a good record in optimizing sales and profits, instead of reducing the price of products to gain market share as competitors do. He said: "We still believe that the iPad mini will be the most terrible nightmare for competitors, and it may drive the continued growth of iPad sales."

Rob Cihra, an analyst with Evercore Partners, believes that Apple will eventually withdraw its iPad 2 from the market. After the $329 iPad mini went on sale, the iPad 2 has no longer the market space and significance. He also believes that the iPad mini will help Apple gain more market share in the tablet PC market. He reiterated giving Apple stocks an "overweight" rating and a $800 target price.

The Morgan Stanley analyst Katy Huberty compared the iPad mini to the iPod mini because both products were introduced about two and a half years after the first-generation product went public. . She wrote: “In other words, Apple is expanding a product into a smaller, cheaper new product. After the iPod mini was introduced in 2004, the iPod series’ total sales in that year were higher than before. It has increased by 469% a year."

Brian White, an analyst at Topeka Capital Markets, called the iPad mini a "home run" by Apple. He took part in Tuesday's product launch and personally tested the product and he was very impressed. The close-up: "It feels as good as we expected, especially the aluminum shell feels great. This product can be very comfortable to hold in your hand, can also be easily installed in the pocket of the sportswear. ”

Maynard Um, an analyst at Wells Fargo Securities, believes that Apple’s launch of this product may be the most powerful product in the company’s history. He expects Apple will get a larger share of the consumer budget, and the iPad mini may make many consumers postponed plans to buy other consumer electronics products such as PCs.

Finally, Piper Jaffray analyst Gene Munster said that the iPad mini has given him more confidence and he believes that the iPad series will occupy a more important position in Apple's future development plans. He believes that the most attractive place for this product is price, followed by size.