Skyworth adds new products to celebrate the LED popularity boom on National Day

In September, Skyworth Group once again listed two new series of LED products. In addition, the Group’s LED TV series released in August, Skyworth’s currently listed LED TVs have reached more than 50 categories and more than 50 different sizes of products. Leading color TV peers. Liu Weizhi, general manager of Skyworth Marketing, said that the LED transformation strategy formulated by Skyworth at the beginning of the year has already had sufficient market foundation and product base, and the National Day holiday season will set off a boom in LED popularity.

The time when LEDs are truly popular is ripe.

As early as the beginning of 2009, Skyworth Group announced the full launch of LED backlight LCD TV transformation strategy. "LED TV has a comprehensive advantage of wide color gamut, thinner industrial design and green health and energy saving. LED backlight LCD replaces CCFL ordinary LCD is a historical trend." Liu Yizhi said that after half a year of industrial chain development, LED TV is truly popular. Mature, "The most important of these is the decline in cost and price and the deepening of consumer perception." Aowei Consulting data research shows that LED TV prices have been reduced by nearly 40% compared to New Year's Day in 2009, and the current market share has approached 25. %. "The first concept of customers buying TV is LED TV," said a person in charge of a home appliance department at Suning Appliance.

"The key is that the average price of LED has approached the traditional LCD TV of the joint venture brand." Wen Jianping, executive deputy general manager of Aowei Consulting, told reporters that Skyworth LED's price of joint-venture common LCD is less than 10%, and its high cost performance. The advantages are obvious. According to the data, Skyworth's LED industry accounted for the first time in the industry for the first time in a row.

Skyworth LED products have obvious advantages

"The focus of LED universal popularization is to carry out all-round product layout according to market demand." Liu Weizhi said that among the top ten LED products that Skyworth currently has, the product lineup with high price, medium and low price is complete, which can meet the needs of consumers at all levels. Among them, 3D function LED, high-definition integrated machine, etc. are the star products of Skyworth LED, and mature products such as E60 and LED10 have higher market competitive advantages.

On the basic function platform of Cool Open Entertainment System, Skyworth LED TV has many fashion functions such as Internet, K song, film, education and interaction. “Cool Open LED has all-round health technology, and everything is perfect, and people have me.” Wang Hai, Marketing Director of Skyworth Group Marketing Headquarters, proudly stated that Skyworth’s top ten leading health technologies have become the industry’s Technical standards and product standards.

The cooperation between Skyworth and the upstream panel giant LG Display Korea has also added LED strategic advantages to Skyworth. It is reported that as early as 2007, the cooperation between the two parties has been carried out in various fields such as technology research and development alliance, manufacturing alliance, supply chain alliance and marketing promotion alliance. Skyworth TV quality has entered the ranks of international product quality. Skyworth LED TV mainly adopts IPS hard-screen LED produced by LGD Company. Baidu related survey data shows that 90% of netizens prefer IPS hard-screen LED. The data also shows that Apple has always adopted IPS hard screen as the display device of its core products such as IPod and IPad. Jobs greatly appreciates the effectiveness of IPS hard screen.

E70 new products to add new LED market

In addition to the competitive advantages of Skyworth's conventional products such as IPS hard screen, Internet, K song, movie, and cool open school, in September, Skyworth's new E70 involved 32-inch to 55-inch multi-model product series, of which "health sports platform" technology is a new bright spot. . The “Healthy Interactive Platform” is centered on the “Cool Open Gym”. Through the TV built-in running function, the customer can perform rhythm jogging body movement according to the TV health coach.

"Training through TV to exercise for the Skyworth cool-open LED has given new social value and significance." Liu Yizhi said that the Chinese residents' fitness boom has gradually formed, Skyworth E70 series has turned the living room into a natural gym, and does not leave home to achieve fitness needs. It is more attractive to people who are busy, sub-healthy, and high-ranking.

E81 single-chip HD one machine dominates the market

Another LED product that Skyworth launched in September is the E81 HD all-in-one. Skyworth HD integrated machine adopts single-chip mode, removes the set-top box, and realizes the full-range system HD in the true sense. "The reason is that Skyworth's only single-chip solution has the shortest transmission path and the smallest signal loss," said Wang Hai, director of Skyworth's marketing. This is the biggest advantage of Skyworth's single-chip all-in-one and current set-top box solutions, big card solutions and accessory box solutions on the market. .

“The key is that Skyworth adopts the only model in China and is recognized and supported by the local radio and television.” Wang Hai said that Skyworth HD has signed cooperation agreements with nearly 200 central cities nationwide, and has been authorized by local radio and television. The service is guaranteed, which is not possible with other brands.

Skyworth National Day LED universal popularity is worth looking forward to

"In September, the LED sales market is bound to break out." Liu Yizhi optimistically examined the market form of Skyworth National Day LED popularization. "Consumers will get the ultimate benefits." It is reported that Skyworth's September promotion will be staged, sub-model, and targeted. Sexual conduct, take the group purchase, buy gifts, price cuts and other comprehensive forms of promotion to fully guide.

"September 11-12 Skyworth is about to launch the first round of promotional actions," Liu said that considering the inconvenience caused by consumers in the crowded shopping malls during the Mid-Autumn Festival, Skyworth will consider the promotion of the National Day promotion period for customers. “The price and promotion policies at this time have been consistent with the Mid-Autumn National Day.”

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