On August 11th, the "Summer 2015 Sharp AQUOS New Product Briefing Meeting" was held in Beijing. At the meeting, Sharp announced the release of new LCD-80XU35A and LCD-70XU30A TVs with 8K resolution levels. According to Sharp executives, the new LCD TVs announced this time use Sharp's "Next-Generation, Four-Color Technology" LCD panel, which has the unique pixel structure of "Red Green Blue and Yellow" to enable the screen to display 8K resolution. At the same time equipped with the world's first "X8-MEP professional image processing engine", you can increase the input signal to 8K.
8K resolution LCD-80XU35A, LCD-70XU30A TV main new technical features:
1. Equipped with "a new generation of four-color technology" and "X8-MEP professional image processing engine", reaching the 8K definition level.
2. Adopt the new wide color gamut technology to achieve the industry's highest level of color reproduction range.
3. It is equipped with a "new color" technology that improves contrast between light and dark. (The LCD-80XU35A is equipped with "a new generation of color" technology, LCD-70XU30A equipped with "huangcai" technology. The difference between "a new generation of color" technology and "huangcai" technology is that the number of backlight segments and the peak brightness is different.)
4. Obtaining the 8K resolution inspection certificate of the Saixi Laboratories of the China Electronic Technology Standards Institute and the famous THX certification of the United States by the authoritative testing institute, which proves that it has reached the highest level of image quality.
At the conference site, Sharp also introduced the LCD-UG30A series (70/60 inch) TV product, which uses Sharp's exclusive 4K Japan original LCD panel and the newly developed wide color gamut technology to perfectly present high-definition, colorful and high-quality images. image. The unique “glass light guide plate†not only improves the strength of the LCD panel, but also realizes a light floating feeling shape.
4K resolution LCD-UG30A series (70/60 inch) TV new main technical features:
1, using the new wide color gamut technology to achieve the industry's highest level of color reproduction range.
2, equipped with a unique "glass light guide plate" to achieve a lightweight floating sense of shape.
3, equipped with "Japanese original LCD panel", Sharp unique image quality processing technology "4K-MEP professional image processing engine", the input signal is raised to 4K resolution, finer screen outline and color scale adjustment, so that the Japanese original 4K The outstanding performance of the LCD panel is maximized, showing superior high-quality images.
Main technical reference information:
1, "a new generation of four-color technology" and "X8-MEP professional image processing engine", to achieve 8K clarity level
(1) "New-Generation Four-Color Technology" Realizes 8K Sharpness Display Capability
The "new-generation four-color technology" adds yellow sub-pixels to the traditional three primary colors (red, green and blue). At the same time, the upper and lower parts of the sub-pixels are respectively driven to achieve 8K high-definition image display. Sharpness is determined by the number of luminance and darkness perception information. Sharp's unique "new-generation four-color technology" LCD panel passes the brightness information of two sub-pixels in green and yellow in one pixel, while the sub-pixels are in the vertical direction. Drive separately to achieve 8K resolution.
When white is displayed, the brightness and darkness information is mainly perceived. Among the four sub-pixels of “Red Green Blue and Yellowâ€, “green†and “yellow†with high visual sensitivity are two pieces of brightness information in one pixel.
(2) 8K high quality enhancement processing technology, the world's first X8-MEP professional image processing engine
Through 8K high-quality image enhancement processing technology, the image clarity is improved to 4 times 4K, the high-quality screen outline and color gradation are finely reproduced, and Sharp's unique “new-generation four-color technology†LCD panel complements each other. , The details of the screen are constantly improving, bringing unparalleled beauty of 8K.
2. New wide color gamut technology to achieve the industry's highest level of color reproduction range
New wide color gamut technology using new phosphor LEDs. This newly developed wide color gamut LED backlight system, together with a new generation of four-color technology LCD panel with yellow sub-pixels added, has achieved the industry's highest level of color reproduction range.
3, equipped with "improvement of contrast between bright and dark" "new color" technology
The "New Color" technology controls the brightness of the backlight through the partition and improves the brightness and darkness of the image. The high-contrast performance of the LCD panel itself can not show the metallic luster and the bright sparkling picture, which can be expressed through the “New Color†technology.
Sharp's unique processing technology can also detect bright part information in the image signal, increase the brightness of the LED backlight in the bright part information area, faithfully reproduce the bright part image, and effectively control the brightness of the LED backlight source of the dark part image, bright in the night scene. More brilliant, darker, darker, deeper and more contrasting.
4. Obtained the 8K resolution inspection certificate of Saixi Laboratories of China Electronic Technology Standardization Institute and the famous THX certification of the United States by the authoritative testing organization, which effectively proved that it reached the highest quality level.
(1) Saixi Laboratories of China Electronics Standardization Institute passed 8K resolution detection
The authoritative testing institute Saixi Laboratories of China Electronics Standardization Institute, referring to CNCA/CTS 0019-2013 ?Ultra-definition display authentication technical specification?, when inputting images via USB, the test results 4320 TV lines, reaching 8K resolution level, 8K Clearance inspection certificate.
(2) Obtaining the famous THX certification in the United States
Originating from the certification standard of Hollywood, the film capital, only the display equipment that faithfully reproduces the intentions of film makers can obtain the most authoritative THX certification in the United States after passing many rigorous test items.
Sharp LCD-80XU35A (left) and LCD-80UD30A (right) contrast experience
In terms of color performance, the new color gamut technology with the new phosphor LED backlight system has reached the highest level in the history of AQUOS. In addition, the new LCD-80XU35A is also equipped with a "new color" technology, through the partition to control the brightness of the backlight, thereby improving the brightness and darkness of the image, so that the bright part of the image more bright, dark images more dark and profound. 8K sharpness, wide color gamut, high-contrast performance, Japan original LCD panels and other Sharp exclusive high-definition image processing technology in one, bring you the best picture quality experience. Sharp 8K resolution TV LCD-70XU30A
8K resolution LCD-80XU35A, LCD-70XU30A TV main new technical features:
1. Equipped with "a new generation of four-color technology" and "X8-MEP professional image processing engine", reaching the 8K definition level.
2. Adopt the new wide color gamut technology to achieve the industry's highest level of color reproduction range.
3. It is equipped with a "new color" technology that improves contrast between light and dark. (The LCD-80XU35A is equipped with "a new generation of color" technology, LCD-70XU30A equipped with "huangcai" technology. The difference between "a new generation of color" technology and "huangcai" technology is that the number of backlight segments and the peak brightness is different.)
4. Obtaining the 8K resolution inspection certificate of the Saixi Laboratories of the China Electronic Technology Standards Institute and the famous THX certification of the United States by the authoritative testing institute, which proves that it has reached the highest level of image quality.
At the conference site, Sharp also introduced the LCD-UG30A series (70/60 inch) TV product, which uses Sharp's exclusive 4K Japan original LCD panel and the newly developed wide color gamut technology to perfectly present high-definition, colorful and high-quality images. image. The unique “glass light guide plate†not only improves the strength of the LCD panel, but also realizes a light floating feeling shape.
Sharp also introduced LCD-UG30A series (70/60 inch) TV products
4K resolution LCD-UG30A series (70/60 inch) TV new main technical features:
1, using the new wide color gamut technology to achieve the industry's highest level of color reproduction range.
2, equipped with a unique "glass light guide plate" to achieve a lightweight floating sense of shape.
3, equipped with "Japanese original LCD panel", Sharp unique image quality processing technology "4K-MEP professional image processing engine", the input signal is raised to 4K resolution, finer screen outline and color scale adjustment, so that the Japanese original 4K The outstanding performance of the LCD panel is maximized, showing superior high-quality images.
Main technical reference information:
1, "a new generation of four-color technology" and "X8-MEP professional image processing engine", to achieve 8K clarity level
(1) "New-Generation Four-Color Technology" Realizes 8K Sharpness Display Capability
The "new-generation four-color technology" adds yellow sub-pixels to the traditional three primary colors (red, green and blue). At the same time, the upper and lower parts of the sub-pixels are respectively driven to achieve 8K high-definition image display. Sharpness is determined by the number of luminance and darkness perception information. Sharp's unique "new-generation four-color technology" LCD panel passes the brightness information of two sub-pixels in green and yellow in one pixel, while the sub-pixels are in the vertical direction. Drive separately to achieve 8K resolution.
A new generation of four-color technology
When white is displayed, the brightness and darkness information is mainly perceived. Among the four sub-pixels of “Red Green Blue and Yellowâ€, “green†and “yellow†with high visual sensitivity are two pieces of brightness information in one pixel.
(2) 8K high quality enhancement processing technology, the world's first X8-MEP professional image processing engine
Through 8K high-quality image enhancement processing technology, the image clarity is improved to 4 times 4K, the high-quality screen outline and color gradation are finely reproduced, and Sharp's unique “new-generation four-color technology†LCD panel complements each other. , The details of the screen are constantly improving, bringing unparalleled beauty of 8K.
World's first X8-MEP professional image processing engine
2. New wide color gamut technology to achieve the industry's highest level of color reproduction range
New wide color gamut technology using new phosphor LEDs. This newly developed wide color gamut LED backlight system, together with a new generation of four-color technology LCD panel with yellow sub-pixels added, has achieved the industry's highest level of color reproduction range.
New Wide Color Gamut Technology
3, equipped with "improvement of contrast between bright and dark" "new color" technology
The "New Color" technology controls the brightness of the backlight through the partition and improves the brightness and darkness of the image. The high-contrast performance of the LCD panel itself can not show the metallic luster and the bright sparkling picture, which can be expressed through the “New Color†technology.
"New Color" technology
Sharp's unique processing technology can also detect bright part information in the image signal, increase the brightness of the LED backlight in the bright part information area, faithfully reproduce the bright part image, and effectively control the brightness of the LED backlight source of the dark part image, bright in the night scene. More brilliant, darker, darker, deeper and more contrasting.
4. Obtained the 8K resolution inspection certificate of Saixi Laboratories of China Electronic Technology Standardization Institute and the famous THX certification of the United States by the authoritative testing organization, which effectively proved that it reached the highest quality level.
(1) Saixi Laboratories of China Electronics Standardization Institute passed 8K resolution detection
The authoritative testing institute Saixi Laboratories of China Electronics Standardization Institute, referring to CNCA/CTS 0019-2013 ?Ultra-definition display authentication technical specification?, when inputting images via USB, the test results 4320 TV lines, reaching 8K resolution level, 8K Clearance inspection certificate.
(2) Obtaining the famous THX certification in the United States
Originating from the certification standard of Hollywood, the film capital, only the display equipment that faithfully reproduces the intentions of film makers can obtain the most authoritative THX certification in the United States after passing many rigorous test items.
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