Shenzhen signed, Dongguan signed, Guangzhou signed, Kunming signed, Yibin signed, Jining signed, Xinyu signed...
Recently, the EA Mall, which aims to build China's largest smart lighting e-commerce platform, held its first promotion meeting at Jiangmen Base. The conference invited more than 100 people from the ICP Mall in Guangdong, Sichuan, Yunnan, Shandong, Jiangxi, Zhejiang, Fujian and other regions to participate. Xu Wenpeng, chairman of the senior leadership of the company, Xiaonan, general manager of marketing, Gong Linman, general manager of production, and Luo Ling, chief financial officer, also attended the event.
Xu Wenpeng said: "In the past 17 years, ECO Lighting has received help and support from all walks of life, so it can go all the way. Today, EA Mall is the symbol of the second venture of EA, and my team will return. Zero mentality, pragmatic style, start a new journey." It is reported that the on-site signing rate of this promotion meeting reached more than 60%.
Shops to + electricity supplier is king <br> <br> which has never been a model will be more lively than today O2O model, the traditional lighting companies to talk about restructuring, are competing to spare no effort to become a pig on the other end outlet. The hot spot of the signing ceremony of the Grid Mall has clearly confirmed that the EM Mall model has been moving.
As a well-known marketing trader in the lighting industry, Xiao Nan, general manager of karyo marketing, believes that the business model of EA Mall will become the typical business model of the e-commerce 3.0 era. He decomposed the operating mode of karma into “one network + one store + One card".
“One shop†is the offline experience store. With the “terminal PAD shopping guide†as the link, the one-city-one store is the standard, and the physical experience store system is built, so that consumers can directly obtain the physical experience of the goods in the store while realizing online shopping. According to Xiaonan, in the next three years, EA Mall will establish more than 3,000 offline experience stores.
"One card" is the VIP card of the industry electric mall. While experiencing shopping, consumers can also use the "VIP recharge card" as a medium to recommend purchase, and can further apply to become a direct seller of the karma mall, without opening a store, easy to start a business, which makes the karma mall have the public to create wealth The qualification of the platform.
Xiao Nan pointed out that the karst mall model integrates the traditional e-commerce and channel sales business model of the lighting industry. Under the online, combined with the traditional product sales channels, the “good grafting†channel of karst lighting is “seamlessly grafted†to the quotient distribution. Promote and realize the dual-track development of “e-commerce + store businessâ€. At the same time, through the experience of direct sales in one city and one store, the experience of the physical store and the convenience of e-commerce are integrated and mutually leveraged to realize the offline experience, the information sharing of online transactions, and the complementary advantages.
The distribution of benefits is the key to O2O <br> <br> electrical industry Xuwen Peng, chairman Tan said in the launching conference, we are very serious about doing Lynx, Jingdong, Taobao three years ago, but we can say: we have failed. Why did it fail? Do we have successful ways and means? Two years ago, I was constantly thinking, summing up, and embarking on a new business model, which is the vertical e-commerce platform of the karma mall that everyone sees today.
Xu Wenpeng believes that after the traditional lighting enterprises test water and electricity companies, they always face the embarrassing situation of collective rebound of physical channels. The key to reconciling the contradiction between online and offline channels in the O2O process is to find a new benefit distribution model.
Xu Dong revealed that EA Mall will realize profit sharing among manufacturers, total generation and distribution according to the ratio of 3:3:4, that is, EA Mall will allocate 70% of profits to channel dealers.
Through the agent port opened by the EA Mall, agents at all levels can see the daily income at a glance. That is, whether it is an order from a physical store or an order from a network, all are implemented on the online store.
Each agent can view the corresponding information within the corresponding authority range through the agent terminal of the online mall, such as the details of each purchase, the customer data, and the operating details and consumption of the managed offline customers. To achieve "transparent" accounts.
More importantly, the main source of profit for EA Mall is the sales share of the online store. According to Xu Wenpeng's analysis, many O2O platforms rely on the price difference between upstream suppliers and the initial agent's franchise fee. As for whether the game participants can really make money, it is difficult to say.
However, EA Mall broke this strange circle, and only generated sales profits, all participants were able to share the results, including the platform vendors themselves. Therefore, EA Mall allows upstream suppliers, intermediate platform providers and downstream franchisees to form a community of destiny.
According to Xu Wenpeng, EA Mall has set a sprint target for the final IPO listing under the general trend of Internet +. By then, all participants will likely become one of the shareholders of EA Mall.
Recently, the EA Mall, which aims to build China's largest smart lighting e-commerce platform, held its first promotion meeting at Jiangmen Base. The conference invited more than 100 people from the ICP Mall in Guangdong, Sichuan, Yunnan, Shandong, Jiangxi, Zhejiang, Fujian and other regions to participate. Xu Wenpeng, chairman of the senior leadership of the company, Xiaonan, general manager of marketing, Gong Linman, general manager of production, and Luo Ling, chief financial officer, also attended the event.
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Xu Wenpeng, Chairman of EV
Xu Wenpeng said: "In the past 17 years, ECO Lighting has received help and support from all walks of life, so it can go all the way. Today, EA Mall is the symbol of the second venture of EA, and my team will return. Zero mentality, pragmatic style, start a new journey." It is reported that the on-site signing rate of this promotion meeting reached more than 60%.
Shops to + electricity supplier is king <br> <br> which has never been a model will be more lively than today O2O model, the traditional lighting companies to talk about restructuring, are competing to spare no effort to become a pig on the other end outlet. The hot spot of the signing ceremony of the Grid Mall has clearly confirmed that the EM Mall model has been moving.
As a well-known marketing trader in the lighting industry, Xiao Nan, general manager of karyo marketing, believes that the business model of EA Mall will become the typical business model of the e-commerce 3.0 era. He decomposed the operating mode of karma into “one network + one store + One card".
.jpg)
Xiao Nan, General Manager of Industry Marketing
“One shop†is the offline experience store. With the “terminal PAD shopping guide†as the link, the one-city-one store is the standard, and the physical experience store system is built, so that consumers can directly obtain the physical experience of the goods in the store while realizing online shopping. According to Xiaonan, in the next three years, EA Mall will establish more than 3,000 offline experience stores.
"One card" is the VIP card of the industry electric mall. While experiencing shopping, consumers can also use the "VIP recharge card" as a medium to recommend purchase, and can further apply to become a direct seller of the karma mall, without opening a store, easy to start a business, which makes the karma mall have the public to create wealth The qualification of the platform.
Xiao Nan pointed out that the karst mall model integrates the traditional e-commerce and channel sales business model of the lighting industry. Under the online, combined with the traditional product sales channels, the “good grafting†channel of karst lighting is “seamlessly grafted†to the quotient distribution. Promote and realize the dual-track development of “e-commerce + store businessâ€. At the same time, through the experience of direct sales in one city and one store, the experience of the physical store and the convenience of e-commerce are integrated and mutually leveraged to realize the offline experience, the information sharing of online transactions, and the complementary advantages.
The distribution of benefits is the key to O2O <br> <br> electrical industry Xuwen Peng, chairman Tan said in the launching conference, we are very serious about doing Lynx, Jingdong, Taobao three years ago, but we can say: we have failed. Why did it fail? Do we have successful ways and means? Two years ago, I was constantly thinking, summing up, and embarking on a new business model, which is the vertical e-commerce platform of the karma mall that everyone sees today.
Xu Wenpeng believes that after the traditional lighting enterprises test water and electricity companies, they always face the embarrassing situation of collective rebound of physical channels. The key to reconciling the contradiction between online and offline channels in the O2O process is to find a new benefit distribution model.
Xu Dong revealed that EA Mall will realize profit sharing among manufacturers, total generation and distribution according to the ratio of 3:3:4, that is, EA Mall will allocate 70% of profits to channel dealers.
Through the agent port opened by the EA Mall, agents at all levels can see the daily income at a glance. That is, whether it is an order from a physical store or an order from a network, all are implemented on the online store.
.jpg)
Each agent can view the corresponding information within the corresponding authority range through the agent terminal of the online mall, such as the details of each purchase, the customer data, and the operating details and consumption of the managed offline customers. To achieve "transparent" accounts.
More importantly, the main source of profit for EA Mall is the sales share of the online store. According to Xu Wenpeng's analysis, many O2O platforms rely on the price difference between upstream suppliers and the initial agent's franchise fee. As for whether the game participants can really make money, it is difficult to say.
However, EA Mall broke this strange circle, and only generated sales profits, all participants were able to share the results, including the platform vendors themselves. Therefore, EA Mall allows upstream suppliers, intermediate platform providers and downstream franchisees to form a community of destiny.
According to Xu Wenpeng, EA Mall has set a sprint target for the final IPO listing under the general trend of Internet +. By then, all participants will likely become one of the shareholders of EA Mall.
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