The 4K program has become the focus of Sony's recent efforts in the audio and video field. At this year's IFC China 2016, "laser", "4K", "3D" and other technologies have once again become the core of Sony's display, relying on the 4K and Laser light projection display technology, Sony has always been at the forefront of the industry in the increasingly fierce market competition.
It is reported that in the projection market, Sony topped the market with more than 40% of the market share, and laser products have occupied half of Sony's full-line projectors. Sony pioneered the commercialization of 4K in a compact body, with 4K home theater projectors leading the global market with more than 50% market share.
In this IFC China exhibition, Sony will use the “Laser Projection Landmark Application Displayâ€, “projection 3D brightness optimization solutionâ€, “10000 lumens 4K laser projection solutionâ€, “ultrashort focus multi-window demonstration system†and “static products The five exhibition areas of the exhibition area will be used for on-site product experience display.
The project area of ​​the laser projection landmark application project uses four sets of 6000-lumen laser light source projector VPL-F635HZ to splice and create, recreating part of Shanghai Oriental Pearl giant hyperbolic projection project that will open to the public in 2016. The entire arc surface covers up to 567 square meters. The upper arc is 77 meters long and the lower arc is 56.4 meters long. With the continuous evolution of Sony's laser light source projectors, it has provided highly value-added choices for users who have high requirements for projection screens, such as landmark exhibition halls, art centers, and theme parks.
For 3D projection screens, brightness has always been one of the core issues that hamper display performance. In response, Sony successfully developed a 3D filter LKRA-FL1 that can effectively increase the screen brightness by 50% to 80%, and displayed it in the projection 3D brightness optimization solution booth. In addition, the innovative 3D augmented reality display technology is applied in this exhibition area, and the projection screen can be changed in real time following the viewer's perspective, which is very suitable for users in the automotive exhibition hall, industrial design and other fields.
The 10000 lumens 4K laser projection solution uses two VPL-GTZ270 overlays to deliver wide-screen images up to 5 meters wide. It is particularly suitable for 1:1 car bodies in the automotive design field to achieve realistic immersive effects. The VPL-GTZ270 is the industry's first projection product to support the BT.2020 color gamut, which greatly enhances the viewer's sensory experience. At present, more and more theme parks, exhibition halls, science and technology museums and other places rely on projection technology to arrange exhibition items. In the future, the introduction of the Sony 4K laser projector will provide outstanding large-screen solutions for movie directors, film producers, etc.
The ultra-short-focus multi-window demonstration system exhibition area consists of two VPL-F635HZ 6000 lumens laser light source projectors, with ultra-short focus lens for placement. The multi-window demonstration system introduces a new somatosensory gesture control system, which is more convenient and intuitive to operate. Sony's third-generation laser light source projector, with WUXGA resolution (1920×1200), applies the original “real creative†function originally enjoyed by Sony home theater projectors, and makes the screen clearer by comparing and analyzing frame by frame images. Generate more details and levels.
The static product exhibition area will focus on Sony's full line of engineering and commercial education projectors. Mr. Izoi, president of Sony China Professional Systems Group, stated that Sony will continue to strengthen the basic functions of the product, expand the laser and 4K product lines, enhance service quality, and vigorously serve domestic industry users.
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