According to IHS iSuppli's US TV market tracking report, LED-backlit TVs accounted for the first time in the US flat-panel TV shipments, marking a historic shift in the TV market.
In the third quarter, LED-backlit LCD TV shipments reached 4.09 million units, while CCFL-backlit TV shipments were 3.85 million units. LED and CCFL are the two main backlight technologies for LCD TVs. In the third quarter, LED backlights accounted for 44%, and CCFLs accounted for 41%. The LED share exceeded CCFL for the first time. The remaining 15% of the shares belong to plasma TVs, which do not require backlighting.
LED-backlit TV panels are thinner, have better picture quality and lower power consumption, and their share in the flat-panel TV market will continue to expand, further reducing the shipment of CCFL LCD TVs. LED TV shipments in the second quarter of 2012 It is expected to reach 5.56 million units, while CCFL TV will only have 1.84 million units.
IHS believes that in the next few years, LED manufacturers will expect LED backlight TV shipments to grow at a double-digit rate as LED manufacturers promote LED technology and use LED TV as the standard model in their product line. Adopting a radical pricing strategy will also help LED TVs expand their share and attract consumers to buy such TVs.
Indeed, LED technology is entering a larger size LCD TV. However, the occupancy rate in some categories will be higher than in other categories. For example, in the 50-inch and larger category, the market share is already high, while in the 30-34-inch TV, the market share is only 15%, because there is a size category between LED and CCFL panel. The dollar gap.
The largest area of ​​LED growth in 2011 will be 42 to 44 inches, and this type of LED TV is expected to increase by 230%. But if the economy declines in the next few months, the big-size LED TV will suffer the most. During the economic downturn, smaller TVs are cheaper and may be more attractive to consumers.
When consumers buy TV, the main consideration is whether the TV has new features, but they have different preferences for various new features. For example, because brand manufacturers have built powerful app stores to meet the needs of viewers, Internet connectivity is no longer considered a luxury or an optional feature, but a feature that consumers need. In contrast, IHS iSuppli's data shows that not all consumers are willing to pay more for the 120Hz refresh rate, although consumers are increasingly aware of this feature to bring a smoother TV picture.
3D technology growth is still slow, consumers are still skeptical, and are less willing to pay higher prices, despite the technology continues to improve and 3D video continues to increase.
Plasma TV shipments are currently strong as plasma TVs are more aggressive than LCD TVs. Most plasma TVs have higher technical parameters, which increase their attractiveness, such as the adoption of 1080p full HD, 600Hz refresh rate and 3D technology. The 50- to 54-inch TV seems to be the most popular at present, because it has a price advantage over the same size LCD: According to IHS iSuppli's US TV price tracking report, the average plasma price in October 2011 was $1,214, while the same size in the same period. The LCD is $2085.
However, plasma shipments will fall by 1% this year and are expected to show negative growth after 2012. In 2010, its shipments increased by 25%.
Overall, US flat-panel TV shipments in the third quarter were 9.37 million units, up 7% from 8.75 million units in the second quarter. In the third quarter, LCD shipments were 7.94 million units and plasma was 1.43 million units. The upcoming holiday season may stimulate demand, but at the end of the year, prices and fragile economies are still a factor to consider.
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